Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of e-commerce companies are turning to server-side monitoring as a means to boost their information collection processes. While it requires much more technical knowledge than routine GTM and might present added prices, it can bring about greater accuracy and more dependable data


Pixel monitoring utilizes a piece of code to register conversions on your website. It's very easy to establish and much less susceptible to ad blockers.

1. More exact information
The standard technique of tracking conversions on a site, using pixels, is having difficulty with transforming internet browser personal privacy policies. This means that the information being sent out to Google Ads, Facebook Business Manager and various other systems is less accurate than it needs to be.

Server-side monitoring is a much more secure option that aids to bypass these limitations, as it's loaded from your very own domain name and treated as first-party code, meaning it's much less likely to be affected by advertisement blockers or various other safety and security measures. This gives a lot more accurate information and a much more complete image of individual journeys throughout channels.

In addition, this sort of tracking allows organizations to track conversions outside of the website, such as call and in-store check outs, which can be difficult for pixel-based monitoring. This versatility gives marketing experts much more ownership over the information they send, and makes it much easier to adhere to numerous data laws. It's likewise a lot much less vulnerable to fraudulence, as it's more difficult for illegal actors to adjust the system by changing the postback link.

2. Better control over information.
Server-side tracking permits services to collect and enhance information before sending it to third-party analytics/advertising systems. This enhances information completeness and precision, which can help marketing experts make more enlightened marketing choices.

Traditional pixel monitoring relies on JavaScript tracking codes that are put in internet site visitors' internet browsers. These tracking codes are frequently obstructed by ad blockers, which can lead to information collection interruptions and unreliable results. Server-side tracking makes it possible for businesses to bypass these restrictions and give precise, regular data that is less prone to interference.

This type of monitoring additionally allows services to track conversions that take place outside of the website, like call and in-store purchases. This is very important given that new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is an essential reason that S2S is extra dependable for services looking for to adapt to these modifications.

3. Much less vulnerable to fraud
Server-side real-time marketing dashboards tracking allows services to adjust data payloads before it gets to 3rd party endpoints, improving safety and security and personal privacy. This is specifically vital as different browsers and platforms progressively transform just how they handle cookies. For example, in iOS 14, Safari will just provide first-party cookie information and will certainly not permit pixel-based tracking. Using server-side tracking, you can bypass these restrictions and remain to track conversions that occurred beyond your internet site.

In addition, server-side tracking enables you to capture user data directly on your own servers. This gets rid of reliance on 3rd parties, which can be susceptible to violations and personal privacy offenses.

A server-side radar is a collection of guidelines that informs your internet site's web server what occasions to videotape. This information is after that sent out to analytics devices like Google Analytics and Facebook Organization. It's additionally made use of to cause event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different approach that makes use of a little item of code on your web page to gather data from individuals.

4. Simpler to execute
Server-side tracking is a data collection process that happens on the internet site's very own web server, bypassing internet internet browser restrictions. This implies that data collected by the website/app is first sent to the web server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.

The benefit of this approach is that it lowers the extent of information administration and provides organizations more control over transmission, making it usually extra trustworthy. Because of this, it's less prone to information obstacles triggered by things like a broken link or an energetic ad blocker being installed.

With OWOX BI's Server-Side Monitoring, your service can gather real-time conversion data similarly that you would certainly with pixels or a cookie, however this is then passed straight to your advertising and marketing tools on the server. This permits you to have even more accurate information and aids guarantee compliance with personal privacy guidelines such as GDPR. Furthermore, it also stays clear of the tracking limitations enforced by web browsers and ad blockers.